Brand Guidelines
A brand guide outlines the visual and messaging standards that ensure consistent, professional representation of a study or organization across all platforms.
The ABCD Study® (Adolescent Brain Cognitive Development Study) is the most extensive longitudinal study of brain development and child health in the U.S., following nearly 12,000 children from ages 9–10 into young adulthood.
The HBCD Study® (Healthy Brain and Child Development Study) is the largest long-term research initiative in the U.S. focused on how early life experiences shape brain and child development.
NIDCR® (National Institute of Dental and Craniofacial Research) is the federal government’s lead agency for scientific research on dental, oral, and craniofacial health. As part of a full agency rebranding, I led the development of NIDCR’s brand guide to ensure consistent, modern, and mission-aligned communications.
Stationery
Stationery design is a branding project that includes professionally designed items like letterheads, envelopes, business cards, notepads, and folders. These materials reflect a brand’s identity and values, and are essential for maintaining a polished, consistent image in formal communications. For well-established brands, high-quality stationery reinforces credibility and professionalism.
Logos
A logo is a visual symbol that represents a brand’s identity. It’s used to create instant recognition, convey values, and differentiate the brand across marketing, products, and communications.
